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The rebranding brought with it a more refined, heightened sense of elegance and luxury, reaffirming Saint Laurent as one of the worlds preeminent luxury fashion brands.. The reality, however, has proven to be very different. ", Kering CFO Jean-Marc Duplaix said during the earnings call that Saint Laurent had much room to grow further to a higher degree of penetration in certain markets: Globally speaking, the growth is very well balanced as it has always been the case at Saint Laurent between like-for-like growth and space expansion. China is still an important region. When you are at 2 billion, to think of potential at 3 billion is too easy, she says. It helps that were open, that we tend to smile, that we have this funny accent, she said, smiling. Saint Laurent CEO Francesca Bellettini's big ambitions We use Enduring look Saint Laurent was the star of the Kering Groups most recent earnings publications. Saint Laurent is the second largest Kering house (representing 13 per cent of the group sales) behind Gucci. Bellettini will succeed current chief executive Paul Deneve, who after two years at the head of the luxury fashion label is leaving for a position in the technology industry in California . You need to take a position sometimes, and you also need to give consumers things they dont even know that they want.. She sure is a powerhouse woman running a billion-dollar brand. He is a good cook; she is not, so he sometimes invites her over for pasta. He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking Italian. Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. We talk a lot about strategy, where we want to go. Showing Editorial results for francesca le. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. Bellettini explained that she was not afraid: I am Italian, I can speak with my hands, I would figure it out. Bellettini, Rosenkranz, and Siegal shared a laugh at this response. But when BoF founder and editor-in-chief Imran Amed asked Bellettini what she . Sexy concepts PARIS Francesca Bellettini is riding high.. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. , who was succeeded by Anthony Vacarello in April 2016. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. The ads were displayed on about 250 kiosks in France, mainly in Paris, and in fashion magazines; the open-legged ad was splashed on a large billboard along the route to Paris from Charles de Gaulle airport. Its part of the DNA of the brand, Bellettini told Business of Fashion (BoF) in an April 2016 interview. Bellettini has achieved this global reach through a keen focus on developing local markets. $ + tax He gives you autonomy within a framework., Ms. Bellettini relied on her Italian identity to navigate the alien culture of Paris. Over the last few years, this has hit high-end brands hard. Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. He and Ms. Bellettini speak to each other in English but sometimes send text messages in Italian. Saint Laurent Paris is consistent throughout, from manufacturing to customer service, with every employee at every level aware of the brand identity and carrying on their jobs with a full understanding of the story they are telling.. It earned the brand criticisms. Nonetheless, the brand attracts luxurys coveted younger consumers. And you have to act as if youre already there., https://www.nytimes.com/2018/02/27/style/francesca-bellettini-yves-saint-laurent-paris.html. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month. But in one areapublic relationswomen appear to dominate. Subhadra Dravida founded Transcell Biologics, a stem cell technology company, in 2009. Powered and implemented by Interactive Data Managed Solutions. By Laure Guilbault November 15, 2021 Courtesy of Saint Laurent Her husband, a businessman who has been in her life for 20 years, lives in Milan. FRANCESCA BELLETTINI. In 1999, he offered her a job as part of Pradas then-new business development division. Our Q3 performance in China was very strong, with excellent growth in-store and online. He was required to sign a confidentiality agreement. She has what she calls de-stressful activities three mornings a week: running as much as six miles along the Seine or kickboxing with a personal trainer. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. Bellettini encouraged everyone to always be curious. It was her fathers kind wisdom to follow her dreams at the young age of 29 that drove her to push away her fears and pursue a more uncertain path. That means you risk having more leftovers. All rights reserved. Bellettini became the Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci in 2003, the Worldwide Merchandising and Communications Director of Bottega Veneta in 2010, and the President and Chief Executive Officer of Yves Saint Laurent in 2013. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important. A University of East Anglia researcher, Helen Bear, is developing technology to enable computers to read lips. Kerings largest brand missed analyst estimates, citing the gradual arrival of the new Aria collection and the decline of traffic in the stores in Asia-Pacific due to Covid restrictions this summer. Her poise, her elegance, her drive, all with an overwhelming optimism. Leather in particular is a material the brand is paying attention to, in terms of avoiding waste. Right now, Bellettini is actively trying to learn French with the goal of becoming an Okay French speaker by the end of 2021. Francesca Bellettini | Kering Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. Not long after the name change, the company continued its transformation by appointing Bellettini as its new CEO, replacing Paul Deneuve, who changed industries to work under Apple CEO Tim Cook. And they certainly didnt know her. Reach out to me, at: laura.cohn@gmail.com or @laurascohn. We are delighted that you'd like to resume your subscription. Its not a problem. , Mr. Pinault set a broad strategic vision and gave her flexibility and freedom in reaching the goals. Thats critical: Saint Laurent doesnt give into trends, not even to court the sought-after Gen Z customer. It is Bellettinis commitment to balance in this regard, as much as the brands DNA, that has pushed Saint Laurent to excel in both collections, achieving double-digit growth in a sluggish market. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. Definitely the sensitivity of people and their ability to speak out is much bigger than before, she said. You will be notified in advance of any changes in rate or terms. Escucha 'Nice to Meet You (Acoustic Live Solo)' de Francesca Michielin en Apple Music. After Prada, she jumped to Helmut Lang, to Gucci and then to Bottega Veneta, where she was communication and merchandising director, living comfortably in Lugano, near Milan. In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. With the house on track to end 2021 with sales over 2 billion, CEO Francesca Bellettini believes the brand can rise even further. She allots 90 minutes every Monday morning for a lesson with a French tutor and sometimes stays up to midnight studying grammar. Francesca Bellettini Profiles | Facebook The enshittification of apps is real. Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. The brand has had an inflection, according to Morgan Stanley analyst Edouard Aubin, with less black and white and more color, thus catering to a broader audience, he wrote in a note. However, under Francesca Bellettini's guidance, the rebadged Saint Laurent has been remarkably successful. In 1999, she joined the Business Planning and Development division of the Prada group, and later became Operations Manager for Helmut Lang. She has been the chief executive officer of Yves Saint Laurent since 2013. To receive the Vogue Business newsletter, sign up here. While she was working as an investment banker, the fashion industry was flourishing. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. For a full comparison of Standard and Premium Digital, click here. Despite a heavy workload and "massive" pressure, she said she feels secure in her career. I said, I met Mr. Bertelli and he offered me the job of my life, and I can leave banking, she recalled. Im obsessed with two things: local customers and comp growth, says Bellettini. . Bellettinis first major decision as CEO was to give Slimane more autonomy in deciding the labels creative direction a move that would firmly establish Saint Laurent as a refreshed brand, while also marking Bellettinis preference for allowing people the freedom to do what they do best. She was a villain, then an icon. Plan B was to study Mechanical Engineering at Bologna University and work for Ferrari; she had a bright laugh when describing how she aspired to be on the side-lines of the track changing the racing wheels of the cars. Some mourned the YSL moniker, while others embraced the freshness of the new name and new look. Check if your The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. Miller, who was born in Guyana, says,"I believe that level of abuse means I am doing something right for investors.". They are reluctant to be targeted.. One Year with Print $8.95 Per month Billed annually at $107.40 Cancel anytime Indeed, the CEO of French fashion house Yves Saint Laurent, Francesca Bellettini, came to realize the storied firm. Fashion has never been so competitive. She doesnt wear hose even in the dead of winter. Flexibility has been another. Bellettini said that rather than trying to craft a personality far from your true self in order to win the interview, authenticity is key. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). Apple said Mr. Deneve would be. In fact, the Parisian fashion house is doing so well it has become the fastest growing major brand in the competitive luxury fashion space. Join Facebook to connect with Francesca Bellettini and others you may know. Email us at feedback@voguebusiness.com. Francesca Bellettini is 50, she's been the President and Chief Executive Officer of Yves Saint Laurent and Member of the Executive Committee of Kering SA since 2015. This is made possible through a leadership style that is confident, but trusting. She turned to her father for guidance. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. The established fashion executive spent years at the helm of several Kering brands before being tapped to lead Saint Laurent. Renaming a world-famous brand is never advisable. But in spite of this natural reaction, one brand has defied the trend. The looks Anthony does for the shows are incredibly complete jewellery, shoes, etc. (Bellettini, as she speaks, is dressed in a head-to-toe Saint Laurent: a floral blouse and mustard slacks.) As a luxury brand, you secure the best part of the leather. Francesca Bellettini is also on the board of Technogym SpA, Yves Saint Laurent UK Ltd. and Ferrari NV. If you judge everything he has been doing since he has arrived and the inclusivity he has expressed from the first campaigns, I hope people are able to recognise that. People from her region have a disarming way of speaking that makes them sound playful even when they are dead serious. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. Slimane leaves Saint Laurent, and Anthony Vaccarello is named. Please see our privacy policy for more information. My Lover, My Son (1970) - IMDb Her obsession is paying off. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. She is determined never to panic or bow to public pressure out of fear. For cost savings, you can change your plan at any time online in the Settings & Account section. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today. Board of Directors | Ferrari Corporate Customer Service. OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like. PARIS, France Kering, parent company of Parisian fashion brand Yves Saint Laurent, has announced that Francesca Bellettini will take the reins as the brand's new chief executive, effective September 1st. She was there to review a collection for the upcoming season. Bellettini noted how, guided by YSLs commitment to its team, they managed to not fire anyone during the COVID-19 pandemic. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house. Mr. Vaccarello and Ms. Bellettini have since become soul mates. How Yves Saint Laurent's CEO Worked to Improve Corporate Culture Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. Even though some opportunities can appear to be boring or insignificant on the surface level, there is always some sort of adventure to be found in the work. After graduation, she moved to New York for a training program with Goldman Sachs, then to London to work with its Italian mergers and acquisitions team. Its a cascade. It was an anecdote from the early times of her career when she attended a meeting. The event ended with this final question: what is the greatest piece of advice you can share to the audience? Belletini also serves on the executive committee of France's Fdration de la Haute Couture et de la Mode and in July 2019 was elected president of theChambre Syndicale de la Mode Fminine, the country's governing body for womenswear. Its effective, also because the name is powerful.. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, Gina Miller, co-founder of investment boutique SCM Private, has campaigned against sneaky chargesin the asset management market. Saint Laurent's Power Woman - The New York Times The chief executive officer of Saint Laurent last year steered the brand's revenues past the barrier of one billion euros, or $1.11 billion at . Due to the extraordinary growth of the company under her leadership, she has been named by the Financial Times as one of the 25 most influential women of 2022. They talk just about every day, share vacations and some weekends, but rarely appear in public together. To win local customers, Saint Laurent invested in sales staff training. In 2019 she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country. 2016 Saint Laurent achieves 26 per cent year-on-year growth. Bellettini also believes that no job is a waste of time, even if we have to deal with bosses that we do not like. Indeed, it is this quality, together with a deep understanding of the importance of balance in all aspects of business, that has propelled Saint Laurent to remarkable heights in todays turbulent economic landscape. Francesca Bellettini joined Kering in 2013. Rosenkranz asked about hurdles and bumps faced along the way, and Bellettini shared how her biggest mistake was allowing fear to get in her way. There, on the driveway at the edge of the sidewalk, the cobblestones under our feet rumble as we slowly start to descend: It turns out to be a platform elevator that takes us down, Bond-villain style, to a small parking lot. When the number of Chinese tourists coming to Paris plummeted in the aftermath of terrorist attacks in January and November of 2015, Saint Laurent refocused its Paris stores on attracting France-based clients and ramped up the business in China. Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion In the past we would use it to do flooring of the warehouses. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. She was appointed president and CEO of Yves Saint Laurent in 2013. Thats when Mr. Pinault noticed her. PARIS Francesca Bellettini doesnt style her hair. It wasnt her first time in the line of fire, in any case. This is why we are less vocal. You will be charged And she doesnt speak French. Customer Service. Francesca Bellettini was considered an odd choice for the heritage house but shes led it into the billion-euro club. Even before Mr. Slimane decided not to renew his contract after slightly less than four years at the house, Ms. Bellettini had noticed an interesting trend in fashion magazines and shops like Colette in Paris and Bergdorfs in New York: Mr. Vaccarellos ready-to-wear was being matched up with Saint Laurents accessories. 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Premium access for businesses and educational institutions. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. We communicate in a context thats not related to marketing, such as conferences and internal communication. She says that being a Kering brand is a benefit in terms of sustainability compliances. The Saint Laurent head office is based on Rue de Bellechasse in Paris. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. analyse how our Sites are used. 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Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. If I can be honest, I dont think that today that campaign would even be shot.. And though former Creative Director Hedi Slimane was very much a driving force for this transition, it was CEO Francesca Bellettini who ensured the success of such a risky strategy, while also overseeing a radical overhaul of the company from within. 29 November 2018. It was brilliant from a marketing standpoint. First of all fashion, in Bellettinis words, can transform you into a dreamer. Her father, whom she adored, was an accountant at a lumber company; her mother, a school administrator. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. For me, this is a balance between creativity, merchandising and business, added Bellettini. Yves Saint Laurent Names Francesca Bellettini CEO; Hedi Slimane - WSJ 2023 Fortune Media IP Limited. Saint Laurent's Dedication to Cultural Cultivation Fuels Growth in When she saw an article of clothing she really liked, she could not hold herself from saying I really liked that, without thinking about what her comments impact could be. We knew that this was a super-healthy girl who had been working with us forever and we didnt see anything bad, Ms. Bellettini said. The oldest executive at Kering SA is Baudouin Prot, 69, who is the Director. We work a lot on conversion.. Already a member? Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. Because in each and every one of them, we offer a balanced collection, from entry level to higher price points, and from different occasions and views. This documentary-style series follows investigative journalists as they uncover the truth. Her extensive managerial experience in the fashion industry precedes her time at Bottega Veneta;she previously was a merchandising director at Gucci, operations manager at Helmut Lang, and has also held various positions at Prada.

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