northeastern university marketing and communications

Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Surveys the communication process in complex organizations. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Singles today have no shortage of options when it comes to ways to find a date. About the Opportunity. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Group Communication. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. (4 Hours). Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Communications Specialist in Boston, MA for Northeastern University Arguing Human Rights. (4 Hours). Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Offers students an opportunity to develop and implement a concept test. (1-4 Hours), COMM4994. Television Studio Production. Emergency Information COMM3750. Consumer Behavior. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. May be repeated without limit. Designed to help students become knowledgeable consumers and limited producers of communication research. Introduces students to the landscape of mobile communication technologies. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Brand and Advertising Management. (3 Hours). COMM2900. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Focuses on the consumer as the key element of marketing strategy and application. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Offers an Advanced Writing in the Disciplines (AWD) course. New Product Development. Offers elective credit for courses taken at other academic institutions. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Communication Research Methods. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. COMM4901. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. - Center for Design. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. * * * * * * Behrakis Health Sciences Center . (4 Hours). Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Northeastern University hiring Marketing Project Manager in Boston As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Offers a special topics course in communication studies. Research may be behavioral/experimental or quantitative/analytical in nature. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Health Communication. (4 Hours). MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. 617.373.8900 COMM4970. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Creating and Sustaining Customer Markets. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Communication and Gender. Introduction to Marketing. COMM2800. Rhetorical Approaches to Public Memory. Health Communication Campaigns. International Village Marketing And Communications | Acella Examines the impact of technology on the marketing of goods and services. Marketing (MKTG) < Northeastern University 617.373.2000 (4 Hours), COMM6501. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Emphasis is on practical development of skills and evaluation of talent and potential. (3 Hours). Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Expects students to produce a major paper suitable for publication. College Leadership | Northeastern University College of Professional Addresses the interdependent links between sports and communication. Posted: February 03, 2023. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Dean's Distinguished Lecture Series. | Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Requires students to apply their learning about the fundamentals of marketing in a term project. Focuses on the fundamental role that communication plays in family life. Jennifer Zehnder | Director of Communications and Marketing. COMM3912. Organized around a collection of selected readings and real-world games and discussions. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. COMM4602. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Interdisciplinary Research in Marketing Science. Special Topics in Communication Studies. Northeastern University - Wikipedia COMM2301. Sport and Spectacle. COMM2655. Northeastern University. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. COMM3451. Production Capstone. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. (4 Hours). Online Communities. Contact the Division of Marketing and Communications | NEIU We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. COMM3445 and JRNL3425 are cross-listed. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Attribute(s): NUpath Interpreting Culture, COMM1225. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Communication Studies - CPS (CMN) < Northeastern University Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Communication Theory. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Emphasizes analysis of customer needs and company and competitor capabilities. MKTG6222. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Posted: January 11, 2023. (4 Hours). Introduces students to interviewing through the application of communication theory. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences.

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