did rebel yell bourbon change its name

This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. For more information, please see our Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Changing it just seems to serve no purpose and make the park seem more bland. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Give me a break! Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. So OK, change the name. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. The reason is because it is cheap and good enough. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. You know that, right? [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. People who don't think it tastes very good refer to it as Rebel Scum. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. The company would eventually break up in 1972. Interesting was in Lux Row today and not one mention of it. Award-winning Rebel Yell bourbon dates back to 1849. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. ELTepes 2 yr. ago That's good to know. WorldSeries2021 6 mo. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. In the end, the ride experience is still the same. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. I dont claim to speak for or represent anyone. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). It was becoming my go to, especially for its price point. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. The overall effect on the palate is brief and minimal, and the taste has no unique profile. It wont be undone but it was a mistake to change the name of an icon! I have been on Rebel Yell before and after the name change, and it is still the same fun ride. . While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Privacy Policy. Rebel bourbon is made in Kentucky, the heart of bourbon country. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. I'm not sure why Rebel is less offensive than Rebel Yell. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Luxco was a relatively small NDP and rectifier. The park did what they thought was best. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Rebel Yell Single Barrel 2017 Release. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Rebel Yell whiskey is produced by Luxco. With the updated packaging,now is the perfect time to capitalize on thismomentum. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. who-ey!' While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. From there, most bourbons will contain malted barley, and rye. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Sharp. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Aaron joined the drinks industry in 2013. Alcohol: 50%. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. NOTHING was wrong with its name! Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" From the Lux Row website: "Aged in charred oak barrels . And he said, "Well if you don't pick it up we're thinking of picking it up." Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Waitis that name potentially offensive? For the purists. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. The '75' refers to 1975, the year that the ride opened. Its not difficult. 1872) to form the Stitzel-Weller distilling company in 1910. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Rebel Yelland Yellowstone were my veryfirst bourbons. I think you hit the nail on the head on this. Weller company merged with the Stitzel distilling company (est. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. And hes worked with startup brands to turn local enthusiasm into national recognition. Units were nicknamed for their apparent ability to yell during battle. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. The rebel yell has also been likened to the scream of a cougar. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Its a cheap bottle of whiskey and it tastes like one, too. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. I had to do some sleuthing to see what you were referring to. This may be one of the most underappreciated wheated bourbons available. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. For the best. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. The Rebel Yell brand is currently produced at the Luxco distillery. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Confederate soldiers may have imitated or learned the yell from Native Americans. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Some Texas units mingled Comanche war whoops into their version of the yell. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. I can appreciate why some people are upset though. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. Product Description. When compared to the lineup of other wheated bourbons, that price is hard to beat. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. It is high-proof and made from corn. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Yep, they did. What does it taste like? The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Im only speaking for myself and the people I encountered. It works just fine in a mixed drink and actually is palatable on the rocks. There is just no end to this madness. This nose is sweet and much more grain forward in its aromas. I like Rebel Bourbon a lot better at the $13 price point than $18. Powered by Invision Community. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. I'm also a huge fan of terrain roller coasters. 17. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. This is just the case for bourbon. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. For Blood Oath Pact No. sberto 2 yr. ago It's up to the distributor in your state. Press J to jump to the feed. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. In fact, Im kind of disappointed. I was in the first graduating class of a new high school in the far south end of town. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Yes. Even though I cant think of a past event where anyone was upset or protested, it could happen. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. It was not that; it was the Southern war cry."[10]. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. The Yellow Stone brand was discontinued in 2015. The 75 refers to 1975, the year that the ride opened. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. But Racer 75? Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Is Rebel Bourbon good whiskey? Caving in to such ridiculousness. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. The Luxco distillery is located in Louisville, Kentucky. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. However, Rebel has more functionality as its much better in other mixed drinks and by itself. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Billy Idol's song "Rebel Yell" was named after the whisky. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. lol. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! As a note, we compare prices from various Total Wine locations across the US. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Thank you. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. Do you support the move? Each costs about $27 for a 750mL bottle. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. There is no doubt that wheated bourbon is one of the most underappreciated flavors. Has something happened to them, or is my state just not able to get it anymore. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. The Confederate yell was intended to help control fear. Then suddenly, I stopped seeing it in stores around town. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Racer 75 is fine, as long as they actually RACE the trains! Use of the "Southern war cry" precedes the Civil War. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. While this change has certainly upset some people, its an understandable switch. Be More Rebel. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Hopefully the wood work they are doing will justify the new and improved name. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. While the connection to the Civil War was obvious, the name never bothered me. With the rye segment up 23.3% thereis no better time to launch this new variant*. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Press question mark to learn the rest of the keyboard shortcuts. Rebel Yell went through a rebranding effort which brought about a couple changes. 1965. In Virginia battlefields, monuments, and references to the areas history are very common. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Once I became more conscious of the significance of the name, I did find it awkward. It was renamed in 2011 after being sold to the Luxco company. It was on Dixie Highway so, naturally, we were the Rebels. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. We have to acknowledge and accept our past. The people that rebelled against the United States because they thought they should be able to own people are bad. Good one. Billy Idol wrote the song because of the bourbon. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Oddly the 10 year picture on that site still says Rebel Yell. Rebel yell refers to a war cry of the confederates. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Woh-who-ey! This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Rebel Yell was a term used to describe the battle cry of the confederate army. Maybe next time I'll have to make my sarcasm more evident!!! DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Reddit and its partners use cookies and similar technologies to provide you with a better experience. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Rebel Yell was to be produced in small batches and sent out to southern states. You caved! A wheated bourbon. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. Shame on KD. Finish: Sweet honey and light pepper and spice. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. By using this site, you agree to our Terms of Use. In 2019 Rebel Yell went through a rebranding effort. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. There are about 24,000 bottles in this year's batch. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. What do you think about Rebel Yell being renamed, Racer 75? According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. The Lux Row Distillery is moderately sized compared to the big boys throughout the state.

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